Is it identity building, gender revolution, wealth and underdevelopment gaps, environmental concerns or driving forces of consumeris and digitalization - fashion is prone to respond to eventhe most minor change in society in order to reflect who we are today, what wedream of, and what shocks us in the world we live in.
Nevertheless, it ’ s hard for anyone to deny that fashion has always been a form of art strictly linked to cultural and political issues, progresses and protests. In the world we live in today it is easy to imagine thatfashion is nothing, but mere business - with money out there, where customers(and promoters) can see it. A universe of advertorials,where every image, piece of writing or social media post you come across hasbeen paid for and modified for usage on multiple channels with only one target- sales and profit. Whenyou ask yourself how many real editorials, articles, blog posts you have seenlately - the answer swings from “ little ” to “ none ”. I like GIADA's dresses designed by Gabriele because they are very pure, the lines are very pure, elegant and refined and they really seem to come out of a dream".Over theyears of strong media exposure, it is hard for fashion to escape the image ofan “ all-for-advertising ” intent. As Roversi pointed out: "the dress worn comes to life and for me photographing this moment is always an emotion and there you discover all the beauty and charm of the dress. The result? The brushstrokes of light magically animate the clothes, in a dreamlike process that repeats itself each time without end. This reference to the tree bark is also found in the photographic technique adopted by the master, who has portrayed the model Cyrielle Lalande in a small room inside his studio in Paris, playing with a pocket lamp as a brush and a material surface - a sort of organic crust - on the lens. In particular, the AW21 collection is inspired by Nature, by its healing power, and especially by those trees that are firmly anchored to the ground and at the same time rise towards the sky "in search of light and lightness", as Creative Director Gabriele Colangelo explains. Roversi's images masterfully highlight GIADA's aesthetic, made up of clean lines and elegant silhouettes.
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